The goal for this project was to essentially build a brand from scratch. Beginning with the creative brief, logo development and lastly creating and assembling the brand book. I was given a fake client and instructed to create backstory behind their rebranding. Zhendi’s goal, my fake client, wanted to produce numbers they once did back in the 80’s. They are a Chinese company focused on building heavy construction equipment like bulldozers, cranes, diggers and tractors for large infrastructure projects. In essence, the goal for me was to create a visual approach that represented their “second awakening” or a company who has “risen from the ashes”.