The focus for this design project was to create a calendar but one that doesn’t exactly resemble a calendar. In addition to that, there needed to be a theme or a concept behind it. With my calendar, it’s main purpose was pure motivation. The target audience can range from young athletes to your average sports fan. By incorporating twelve sports icons with each month set number representing their accomplishments, the viewer is bound to be motivated and is given that extra push to help accomplish their goals as the months go by.