The goal for this design project was to create a monograph that shows a developed multi-column grid that allows text and images to be orchestrated in a way they interact together to reveal hierarchy and lead the reader in a manner that is readable and engaging. This project challenged me as concept developer, designer, author, and editor while creating a multi-page publication that logically and visually integrates text and images. The creative concept behind my monograph was to use past Helvetica ad posters as an inspiration for a visual guideline that represents each chapter.